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Diploma of Marketing
Torrens University Australia - Online

Course outline

The Diploma of Marketing provides the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. It delivers key information on marketing principles, business communications and consumer behaviour insights.

The course explores underpinning theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This program has been specifically designed to provide a broad base of generalist marketing knowledge and skills. The course is designed to provide a broad base of marketing knowledge and skills suitable for employment or to study a marketing degree at bachelor level.

Area of study:

Business Communications

Understanding People and Organisations

Consumer Behaviour

Marketing Fundamentals

Understanding Advertising

Integrated Marketing Communications

Business-2-Business Marketing

Marketing and Audience Research

Industry partners and work placements:

When you study with Torrens University Australia, you will benefit from our extensive network of industry partners. You’ll learn from industry professionals, gain invaluable insights and build key industry relationships. We are proud of our expanding network of partnerships and welcome opportunities to build new ones.

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Fee notes

FEE-HELP available for eligible students.


Applicant must have completed Year 12 or equivalent

Additional entry requirements

Completed Year 12 or equivalent. Other admission pathways are available to applicants.

Minimum Selection thresholds (ATAR/Selection Rank) for semester/trimester/term 1, 2024
ATAR/Selection Rank profile for those offered places wholly or partly on the basis of ATAR/Selection Rank for semester/trimester/term 1, 2024

For more information about the ATAR/Selection Rank profile, please visit ATAR/Selection Rank profile explained.


As this is a new course, Semester 1, 2024 information is not available.

Excluding: The lowest ATAR/Selection Rank to which an offer was made, excluding adjustment factors.
Including: The lowest ATAR/Selection Rank to which an offer was made including any adjustment factors that may have been applied.

Student Profile by Applicant background for semester/trimester/term 1, 2024

For more information about the Student profile, please visit Student profile explained.


As this is a new course, Semester 1, 2024 information is not available.

Career opportunities

With a Diploma of Marketing, you’ll be well placed to take on an entry-level role in the field, furthering your engagement and influencer skills in a real-world environment. In addition, you’ll have the opportunity to move into a Bachelor of Business where you can specialise in Event Management, Marketing, Sports or Entrepreneurship.

Career paths:

Marketing Officer

Assistant Product Manager

Assistant Channel Manager

Assistant Brand Manager

Sponsorship Coordinator

Marketing Research Assistant

Media Planner

Course Code
Start Date

Offer rounds

23 Aug 2024
16 Jan 2025
5 Jun 2025
Regular offers will be made

fee/$17520(first year contribution)
Level of Qualification
Study Area
Business and Tourism
Study Mode
Full time, Part time
Course Duration

1 year Full time or 2 years Part time

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Thursday 24 March
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