The Bachelor of Fashion Marketing and Enterprise course prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.
This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.
Area of study:
Design context
Fashion concepts
Entrepreneurship
Digital design foundations
Design studio
Marketing fundamentals
Industry partners and work placements:
The big difference at Billy Blue College of Design at Torrens University Australia is that you’ll start working in the design industry from day one – gaining valuable experience, learning from industry professionals and making industry connections. We have a strong network of partners and are always welcoming opportunities to build new relationships in the design world.
