Bachelor of Business (Marketing)
Torrens University Australia - Fortitude Valley

Course outline

The Bachelor of Business (Marketing) builds a strong business foundation while you learn key knowledge in marketing theories and practice. You’ll develop business skills to engage and influence customers, build brand loyalty and execute strategic marketing campaigns.

This course examines the role that marketing plays in the success of contemporary organisations and explores industry trends, responsibilities, needs and opportunities. This degree has been developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up to date information. This course also involves industry work placement where you will gain hands-on experience which complements your theoretical knowledge.

Area of study:

Business Communications

Marketing Fundamentals

Marketing strategy

B2B Marketing

Consumer Behavior

Integrated Marketing Communications

Digital Marketing Communications

Marketing and Audience Research.

Industry partners and work placements:

An important element of this course is the placement of the students with an endorsed host organisation(s). Work placements provide a valuable resource for you to develop hands-on practical experience to ensure you graduate confident and job-ready. A key task will be the completion of a reflective journal covering the experience and the identification and analysis of key learning outcomes.

Work placement hours :320 hours

Click here to view the fee details

Fee notes

FEE-HELP available for eligible students.

Prerequisites

Applicant must have completed Year 12 or equivalent

Additional entry requirements

Completed Year 12 or equivalent. Other admission pathways are available to applicants.

Minimum Selection thresholds (ATAR/Selection Rank) for semester/trimester/term 1, 2024
ATAR/Selection Rank profile for those offered places wholly or partly on the basis of ATAR/Selection Rank for semester/trimester/term 1, 2024

For more information about the ATAR/Selection Rank profile, please visit ATAR/Selection Rank profile explained.

Notes

As this is a new course, Semester 1, 2024 information is not available.

Excluding: The lowest ATAR/Selection Rank to which an offer was made, excluding adjustment factors.
Including: The lowest ATAR/Selection Rank to which an offer was made including any adjustment factors that may have been applied.

Student Profile by Applicant background for semester/trimester/term 1, 2024

For more information about the Student profile, please visit Student profile explained.

Notes

As this is a new course, Semester 1, 2024 information is not available.

Career opportunities

As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments. You can work with established brands or build loyalty from the ground up.

Career paths:

Marketing Coordinator

Assistant Product Manager

Sales Manager

Social Media Specialist

Course Code
031226
Start Date



Offer rounds

22 Aug 2024
9 Jan 2025
5 Jun 2025
Regular offers will be made

Fee
fee/$17520(first year contribution)
Level of Qualification
Bachelor degree
Study Area
Business and Tourism
Study Mode
Full time, Part time
Course Duration

2-3 years Full time or 4-6 years Part time

Location
Brisbane