The world of marketing technology and business is rapidly changing. The Bachelor of Advanced Digital Marketing and Analytics (Honours) gives you the latest digital marketing skills that employers are looking for, enabling you to transform data into decisions and develop clear, marketing-specific business strategies at the forefront of technology. You’ll gain knowledge in core marketing, advertising and sales skills, while also exploring the growing use of AI, data analytics and data science to understand consumers and design effective marketing strategies. In this advanced degree you’ll be able to choose from a curated list of electives to build complementary skills in your area of interest and tailor the degree to your career outcomes, key disciplines and growth industries. You’ll also gain in- demand transferable skills to grow your digital competencies and create and implement marketing campaigns that draw upon consumer behaviour concepts and trends. For further information visit Bachelor of Advanced Digital Marketing and Analytics (Honours) at GU.
Griffith University
This is an indicative only amount for first year fees. For further information refer to griffith.edu.au/fees-charges
Applicants must meet the minimum age requirements for admission, see the QTAC website for details.
Griffith VET Guarantee and the Year 12 Early Offer Guarantee apply to this program. For more information visit Guaranteed Admission at GU.
Any General or Applied English subject (Units 3 and 4, C).
For more information about the ATAR/Selection Rank profile, please visit ATAR/Selection Rank profile explained.
Excluding: The lowest ATAR/Selection Rank to which an offer was made, excluding adjustment factors.
Including: The lowest ATAR/Selection Rank to which an offer was made including any adjustment factors that may have been applied.
For more information about the Student profile, please visit Student profile explained.
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Higher education study
Vocational Education and Training (VET) study
Work and life experience
Recent secondary education
Recent secondary education admitted solely on the basis of ATAR/Rank
Admitted where both ATAR/Rank and additional criteria were considered
Admitted on the basis of other criteria only and ATAR/Rank was not a factor
International students
All students
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* “<5" – the number of students is less than 5
This degree gives you the skills to thrive in a wide range of industries and organisations seeking to gain data-driven insights to solve problems, identify opportunities and enhance business success. You could gain a role as a marketing analyst or communications analyst across sectors such as health, sport, tourism, real estate, entertainment, fashion, advertising, public relations, and business consulting. Other potential roles include digital marketing manager, brand manager, corporate communications manager, marketing manager, advertising account manager, market research analyst, sales analyst, public relations manager, or sustainable business analyst.
4 years Full time or 8 years Part time