1 year On campus with some online
This qualification will provide students with the contemporary, industry-relevant marketing and business skills needed to forge a successful career. This course will equip students with specialised knowledge in customer research, web design, and digital marketing and communications. Students will gain practical experience developing promotional programs and business and marketing plans. In addition, students will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour. Students will also develop specialised knowledge in project work and workforce planning management.
TAFE Queensland
VET Student Loans and payment plans may be available to eligible applicants, refer to tafeqld.edu.au/study-with-us/what-it-costs/index.html for information.
The Diploma of Business/Diploma of Marketing and Communication can be combined with other programs as listed below to attain the awards of Diploma of Business/Diploma of Marketing and Communication from TAFE Queensland and the relevant degree from the university. Students undertake initial study at TAFE Queensland and complete the degree at the relevant university. Duration, location, mode of study, semester intake, electives and specialisations may vary. All mandatory university admission and English language requirements must be met before university enrolment is finalised. For more information contact the relevant university. Note: TAFE Queensland students making transition to the degree may need to wait six months to start with the semester one university intake.
To apply for a combined diploma/degree, applicants must select the Diploma of Business/Diploma of Marketing and Communication for the relevant TAFE Queensland location on their application and nominate their preferred degree/university (one only). Applicants can list the stand alone diplomas or the combined program but not both. Listing more than one is not needed because they have the same eligibility and ATAR/rank requirements.
D Business/D Marketing and Communication/B Business
555998 South Bank/Griffith University (Management, Political Science and International Relations or Sustainable Business majors) (1CO & 2F or 4P)
555998 South Bank/QUT (1CO & 2F)
555998 South Bank/University of Southern Queensland (1CO & 2F or 4P)
GU – B Business
UniSQ – B Business
QUT – B Business
For information regarding TAFE Queensland course fees, VET Student Loans, FEE-HELP or HECS-HELP visit tafeqld.edu.au/study-with-us/what-it-costs/index.html or telephone 1300 308 233. For combined TAFE Queensland/university courses, refer to entry under university for higher education component.
Completion of Year 12 or attained Year 12 leaving age
Successful applicants must satisfactorily complete the following units (or equivalent) before progressing to the Diploma of Marketing and Communication: BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry and BSBWRT411 Write complex documents or have two years equivalent full-time relevant work experience.
For more information about the ATAR/Selection Rank profile, please visit ATAR/Selection Rank profile explained.
Excluding: The lowest ATAR/Selection Rank to which an offer was made, excluding adjustment factors.
Including: The lowest ATAR/Selection Rank to which an offer was made including any adjustment factors that may have been applied.
For more information about the Student profile, please visit Student profile explained.
Contact the institution for information.
Program consultant, program coordinator, executive officer, administration manager, marketing and communications manager, account manager (advertising), marketing specialist, marketing coordinator, marketing manager, market research analyst.