Students gain a broad introduction to the core ideas that drive business growth including entrepreneurship, marketing, management, and more. Students develop an innovative business idea through market research and develop a report and a concept document to share. These practical tasks are designed to build critical thinking, communication, and time management skills needed to stand out in a changing business environment. Students learn how to use technology to achieve their study and career goals, including working with different software applications and managing information. This diploma is an identified pathway into the following USC degree programs: Bachelor of Business; Bachelor of Business (Human Resource Management); Bachelor of Business (International Business); Bachelor of Business (Management); Bachelor of Business (Marketing); and Bachelor of Business (Tourism, Leisure and Event Management). On successful completion of the diploma, students are eligible for entry into, and receive 96 units of credit towards, their selected pathway degree. For more information, visit Diploma in Business Innovation at USC.
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