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Bachelor of Communication (Business)
Bond University - Private - Gold Coast

Course outline

Communication skills are in high demand in all fields, such as marketing, advertising, public relations, journalism, social media, film and television, computer animation, user interface design, human resources, corporate training, and professional writing. The Bachelor of Communication (Business) offers students foundational studies in communication and media with a specialist major in marketing. This flexible program offers students opportunities to personalise their learning through an optional specialty major or minor from one of ten communication areas: advertising, communication and society, corporate storytelling, creative writing, digital media, film and television, journalism, media studies, social media, and public relations. Our subjects contain assessments that may lead to the production of marketing, advertising, and public relations campaigns for real clients, as well as blogs, podcasts, published media stories, and websites. Sound insights into communication in various contexts will also be gained, including interpersonal, intercultural, gender, and persuasive communication. Some career outcomes for Bachelor of Communication (Business) graduates are social media marketing specialist, communications officer, marketing communication and public relations specialist, strategic communication manager, sales representative, campaign manager, research communications officer, copywriter, and web developer. For more course information, visit the Bachelor of Communication (Business) at Bond Uni.


Specialist majors include: Advertising; Communication & Corporate Communication

Additional entry requirements
Recommended study
Minimum Selection thresholds (ATAR/Selection Rank) for semester/trimester/term 1, 2024
ATAR/Selection Rank profile for those offered places wholly or partly on the basis of ATAR/Selection Rank for semester/trimester/term 1, 2024

For more information about the ATAR/Selection Rank profile, please visit ATAR/Selection Rank profile explained.


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Excluding: The lowest ATAR/Selection Rank to which an offer was made, excluding adjustment factors.
Including: The lowest ATAR/Selection Rank to which an offer was made including any adjustment factors that may have been applied.

Student Profile by Applicant background for semester/trimester/term 1, 2024

For more information about the Student profile, please visit Student profile explained.


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Career opportunities

Marketing strategist, Social media manager, Brand strategist, Journalist

Start Date

Offer rounds

Study Area
Humanities and social sciences
Study Mode
Full time
Course Duration

2 years Full time

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