2-3 years Full time or 4-6 years Part time
The Bachelor of Business (Marketing) enhances core business knowledge with marketing expertise. At Torrens University, you’ll learn to engage and influence customers, develop brand loyalty and execute strategic campaigns. When you study with us, you gain hand-on experience with industry work placement.
This degree builds a strong understanding of business principles while you learn marketing theories, practice and how marketing impacts the success of contemporary organisations. This degree was developed in consultation with the Australian Marketing Institute (AMI) to ensure you’re taught the most relevant and up-to-date information.
Area of study:
Academic and Business Communication Skills
Understanding Self and Others
Integrated Marketing Communications
Marketing in the Digital Era
Consumer Behavior
The Business Environment
Digital Marketing Communications
Marketing and Audience Research.
Industry partners and work placements:
Complete 300 hours of real-world, relevant experience during your course. You’ll have the opportunity to leverage our work placement program with one of our acclaimed industry partners.
Work placement hours :300 hours
Click here to view the fee details
Torrens University Australia
FEE-HELP available for eligible students.
Applicant must have completed Year 12 or equivalent
Completed Year 12 or equivalent. Other admission pathways are available to applicants.
For more information about the ATAR/Selection Rank profile, please visit ATAR/Selection Rank profile explained.
As this is a new course, Semester 1, 2026 information is not available.
Excluding: The lowest ATAR/Selection Rank to which an offer was made, excluding adjustment factors.
Including: The lowest ATAR/Selection Rank to which an offer was made including any adjustment factors that may have been applied.
For more information about the Student profile, please visit Student profile explained.
As this is a new course, Semester 1, 2026 information is not available.
As a graduate of the Bachelor of Business (Marketing), you’ll have plenty of opportunities to drive exciting and strategic marketing campaigns, engaging with clients and customers in a variety of industries and environments. You can work with established brands or build loyalty from the ground up.
Career paths:
Marketing Manager
Assistant Brand Manager
Sales Manager
Social Media Specialist
Marketing Officer