The Bachelor of Fashion Marketing and Enterprise course prepares students to be next-generation leaders in the fashion industry. Co-developed with industry, this degree provides the theoretical and practical skills required for a variety of fashion roles, including enterprise management, product management, marketing, production, merchandising and distribution.
This course teaches you how to create, market and manage commercial fashion enterprises in an ever-changing landscape. You will explore various business models, digital communication strategies, fashion buying and merchandise planning, brand development, consumer research, entrepreneurship and fashion retail and operations practices. Elective options allow you to further develop your skills in sales and negotiation as well as entrepreneurial finance. Throughout the course, you will work with fashion and graphic design students as well as industry leaders, providing networking opportunities and preparing you to launch or manage a fashion enterprise of your own.
Area of study:
Design context
Fashion concepts
Entrepreneurship
Digital design foundations
Design studio
Marketing fundamentals
Industry partners and work placements:
The big difference at Billy Blue College of Design at Torrens University Australia is that you’ll start working in the design industry from day one – gaining valuable experience, learning from industry professionals and making industry connections. We have a strong network of partners and are always welcoming opportunities to build new relationships in the design world.
FEE-HELP available for eligible students.
Applicant must have completed Year 12 or equivalent
Completed Year 12 or equivalent. Other admission pathways are available to applicants.
For more information about the ATAR/Selection Rank profile, please visit ATAR/Selection Rank profile explained.
As this is a new course, Semester 1, 2023 information is not available.
Excluding: The lowest ATAR/Selection Rank to which an offer was made, excluding adjustment factors.
Including: The lowest ATAR/Selection Rank to which an offer was made including any adjustment factors that may have been applied.
For more information about the Student profile, please visit Student profile explained.
As this is a new course, Semester 1, 2023 information is not available.
Career paths:
Fashion Buyer
Merchandise Planner
Brand Manager
Fashion Marketer
Digital Manager
3 years Full time or 4-6 years Part time