Diploma of Business/Diploma of Marketing and Communication
TAFE Queensland - South Bank

Course outline

This qualification will provide students with the contemporary, industry-relevant marketing and business skills needed to forge a successful career. This course will equip students with specialised knowledge in customer research, web design, and digital marketing and communications. Students will gain practical experience developing promotional programs and business and marketing plans. In addition, students will learn how to pitch advertising concepts, identify and exploit market opportunities, and understand consumer behaviour. Students will also develop specialised knowledge in project work and workforce planning management.


VET Student Loans and payment plans may be available to eligible applicants, refer to tafeqld.edu.au/study-with-us/what-it-costs/index.html for information.

Combined diploma/degrees

The Diploma of Business/Diploma of Marketing and Communication can be combined with other programs as listed below to attain the awards of Diploma of Business/Diploma of Marketing and Communication from TAFE Queensland and the relevant degree from the university. Students undertake initial study at TAFE Queensland and complete the degree at the relevant university. Duration, location, mode of study, semester intake, electives and specialisations may vary. All mandatory university admission and English language requirements must be met before university enrolment is finalised. For more information contact the relevant university. Note: TAFE Queensland students making transition to the degree may need to wait six months to start with the semester one university intake.

To apply for a combined diploma/degree, applicants must select the Diploma of Business/Diploma of Marketing and Communication for the relevant TAFE Queensland location on their application and nominate their preferred degree/university (one only). Applicants can list the stand alone diplomas or the combined program but not both. Listing more than one is not needed because they have the same eligibility and ATAR/rank requirements.

D Business/D Marketing and Communication/B Business

555998 South Bank/Griffith University (1CO & 2F or 4P)

555998 South Bank/University of Southern Queensland (1CO & 2F or 4P)

Combined program

GU – B Business

UniSQ – B Business

Fee notes

For information regarding TAFE Queensland course fees, VET Student Loans, FEE-HELP or HECS-HELP visit tafeqld.edu.au/study-with-us/what-it-costs/index.html or telephone 1300 308 233. For combined TAFE Queensland/university courses, refer to entry under university for higher education component.


Completion of Year 12 or attained Year 12 leaving age

Additional entry requirements

Successful applicants must satisfactorily complete the following units (or equivalent) before progressing to the Diploma of Marketing and Communication: BSBCMM411 Make presentations; BSBCRT412 Articulate, present and debate ideas; BSBMKG433 Undertake marketing activities; BSBMKG435 Analyse consumer behaviour; BSBMKG439 Develop and apply knowledge of communications industry and BSBWRT411 Write complex documents or have two years equivalent full-time relevant work experience.

Minimum Selection thresholds (ATAR/Selection Rank) for semester/trimester/term 1, 2024
ATAR/Selection Rank profile for those offered places wholly or partly on the basis of ATAR/Selection Rank for semester/trimester/term 1, 2024

For more information about the ATAR/Selection Rank profile, please visit ATAR/Selection Rank profile explained.

Excluding: The lowest ATAR/Selection Rank to which an offer was made, excluding adjustment factors.
Including: The lowest ATAR/Selection Rank to which an offer was made including any adjustment factors that may have been applied.

Student Profile by Applicant background for semester/trimester/term 1, 2024

For more information about the Student profile, please visit Student profile explained.


Contact the institution for information.

Career opportunities

Program consultant, program coordinator, executive officer, administration manager, marketing and communications manager, account manager (advertising), marketing specialist, marketing coordinator, marketing manager, market research analyst.

Course Code
Start Date

Offer rounds

9 Jan 2025
5 Jun 2025


Fee *See notes

Level of Qualification
Study Area
Business and Tourism
Course Duration

1 year On campus with some online