The Diploma of Business (Marketing) provides the skills and know-how to engage and influence valuable customers, develop brand loyalty and execute strategic marketing campaigns. It delivers key information on marketing principles, business communications and consumer behaviour insights.
The course explores underpinning theoretical constructs that inform marketing practice. You will engage in practice both in simulated marketing workplace roles and in operating businesses and reflect on feedback from industry mentors and assessors. This program has been specifically designed to provide a broad base of generalist marketing knowledge and skills. The course is designed to provide a broad base of marketing knowledge and skills suitable for employment or to study a marketing degree at bachelor level.
Area of study:
Business Communications
Understanding People and Organisations
Consumer Behaviour
Marketing Fundamentals
Understanding Advertising
Integrated Marketing Communications
Business-2-Business Marketing
Marketing and Audience Research
Industry partners and work placements:
When you study with Torrens University Australia, you will benefit from our extensive network of industry partners. You’ll learn from industry professionals, gain invaluable insights and build key industry relationships. We are proud of our expanding network of partnerships and welcome opportunities to build new ones.
