The Bachelor of Applied Entrepreneurship teaches the practical enterprise skills of the 21st century. It covers the important factors in establishing new businesses and start-ups for success, and provides a framework for students to develop unique business ideas as part of the degree.
The Bachelor of Applied Entrepreneurship has been designed to provide graduates with the skills and competencies to become champions of change.
This course is offered in partnership with Ducere Global Business School
Area of study:
Advanced digital marketing
Business communications
Corporate social responsibility
Understanding people and organisations
Marketing fundamentals
Design thinking for business
Market research
Managerial communication
Students can also choose electives in the areas of event management, public relations and marketing specialisations.
