Bachelor of Communication (Advertising and Public Relations)
Queensland University of Technology - Kelvin Grove&Gardens Point

Course outline

Communication skills are the foundation of twenty-first century careers. By developing expertise in written, spoken, visual and digital formats, you can set the pace for today’s global communication industries. The advertising and pubic relations major equips you to create and plan campaigns, manage reputations and relationships with a variety of stakeholders, undertake market and audience research, and delve into the psychological habits of the consumer. Combine your major with additional study areas, work integrated learning, internships with industry partners, international exchange and study tour opportunities. You collaborate with students from other disciplines to provide a richer learning experience that reflects real-world working environments.

QUT Year 12 Early Offer Scheme: If you’re a current Queensland Year 12 student, you may be eligible to receive an offer to study at QUT on 18 November, before receiving your ATAR or selection rank. For more information, visit Year 12 Early Offer Scheme at QUT.

QUT Offer Guarantee:If you achieve an ATAR/QUT selection rank of 93.00 or higher (including any adjustments) and satisfied all other admission requirements, you are guaranteed an offer for this course.

For more course information, visit Bachelor of Communication (Advertising and Public Relations) at QUT.

Combined diploma/degrees

You can combine this course with one of the QUT Diplomas in Entrepreneurship, or Esports. For more course information, visit QUT College Diplomas.

Other requirements

A Suitability Card may be required; refer to institution.

Admissions Criteria

For additional information about the admissions criteria for QUT and for this course, refer to QUT’s website.

Prerequisites

Applicant must be 16; Completion of Year 12 or attained age 18 years

Assumed knowledge

English, or Literature, or English and Literature Extension, or English as an Additional Language (Units 3 & 4, C)

Minimum Selection thresholds (ATAR/Selection Rank) for semester/trimester/term 1, 2022
70.00
ATAR/Selection Rank profile for those offered places wholly or partly on the basis of ATAR/Selection Rank for semester/trimester/term 1, 2022

For more information about the ATAR/Selection Rank profile, please visit ATAR/Selection Rank profile explained.

Highest Rank to receive an offer

Median Rank to receive an offer

Lowest Rank to receive an offer

ATAR/Selection Rank excluding adjustment factors

92.55

80.50

64.15

ATAR/Selection Rank including adjustment factors

94.00

80.50

71.25

Excluding: The lowest ATAR/Selection Rank to which an offer was made, excluding adjustment factors.
Including: The lowest ATAR/Selection Rank to which an offer was made including any adjustment factors that may have been applied.

Student Profile by Applicant background for semester/trimester/term 1, 2022

For more information about the Student profile, please visit Student profile explained.

Higher education study

Vocational Education and Training (VET) study

Work and life experience

Recent secondary education

Recent secondary education admitted solely on the basis of ATAR/Rank

Admitted where both ATAR/Rank and additional criteria were considered

Admitted on the basis of other criteria only and ATAR/Rank was not a factor

International students

All students

Number of students

9

<5*

0

N/P#

0

14

8

38

Percentage of all students

23.7%

<5*

0.0%

N/P#

0.0%

36.8%

21.1%

100%

Notes

* “<5" – the number of students is less than 5
# N/P – Not published: the number is hidden to prevent calculation of numbers in cells with less than 5 students

Career opportunities

Account specialist, advertising, communication, events and festival coordinator, media planner/adviser, public relations.

Membership

Graduates may satisfy the academic requirements for membership of the Advertising Institute of Australia or the Society of Business Communicators.

Course Code
421242
Start Date

Offer rounds
,
Fee
CSP/$14800 (1st year contribution)
Level of Qualification
Bachelor degree
Study Area
Creative and Performing Arts, Business and Tourism
Study Mode
Full time
Course Duration

3 years Full time

Location
Brisbane